Apress is the Official Sponsor of 360|iDev

Today we’re very proud to announce a new partnership with Apress as the Official Sponsor of 360|iDev.

This is a very important announcement for a few reasons:

1. It’s a great fit: Speakers will pretend like they can’t possibly fill up one of our 80 minute slots, but they do.  Afterwards, they find out that they have a whole heck of a lot more to say.  What better place than a book to say that.
2. Free books: What developer in their right mind doesn’t like free books?  Not to mention that, but we’re talking quality stuff.  (Note: Tom’s read 2 of Apress dev books and loves ‘em)  When you’re the official sponsor that means you bring a whole lotta books. :)
3. Bigger Reach: 360|iDev is slowly making inroads as far as reach goes.  Granted, we don’t have name recognition like WWDC does, but we’re slowly getting there.  With Apress, we can hopefully reach a lot more developers out there that can benefit from the conference.

Having an official show sponsor is a new thing for us.  It’s something that we’ll have to investigate and grow, much like everything we do in relation to the shows.  The most important thing for us though is making sure that the official sponsor is a great fit for our attendees.

We’ll be honest.  The concept/idea wasn’t ours.  We’ve been chatting with the folks at Apress for the past couple of weeks in an attempt to expand their participation at the event.  From editors to marketing folks, everyone we’ve chatted with has been awesome!  It’s therefore with great excitement that we announce them as the first Official Sponsor of 360|iDev.  It’s a relationship that we hope will continue to grow and evolve as the show does.

For those of you waiting on the sidelines, wondering if this show will be a good fit for you, wait no more.  With Apress as the official sponsor, this edition of 360|iDev is going to be that much better.  Register now and join what’s sure to be a great event.