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360iDev – Worth every penny and more

Conference pricing is funny.

You see events that cost over $1000, and think (at least I do) “what will I be getting out of this conference? Will it be worth $1000? Will I be wasting my money?” I especially have those thoughts as someone who doesn’t have a company expense account to draw upon. But even in my days as a cube monkey I felt weird when I’d return from a conference and 1. have to make up what I learned to report back to my boss, and 2. submit expense reports, etc for thousands of dollars of company money.

What about when a conference has an early bird price that takes $550 off the price? I mean the savings in the early bird price is more than the actual cost to attend 360|iDev. I wonder if they think they provide over $1000 in knowledge and networking?

Why do events, with similar formats as 360|iDev cost so much more? They’re “enterprise” I guess is the only explanation. Meaning nothing but they want to milk attendees (who are typically on the company’s dime) for as much as possible. I certainly hope “enterprise” attendees don’t get suckered into this thinking, but looking at conference history, those events with “enterprise” anywhere in their name or description, tack on at least an extra $500 just because.

These events are obviously not aimed at indie developers. Ever wonder if you get 2-3x the value? They’re not 2-3 times the length, or the number of sessions, or anything else that would be a good metric, so what’s the difference?

I know that every attendee or potential attendee has a choice in the events they attend, and I show my gratitude in organizing an awesome event that blows their minds. At least a few times every event, someone walks up to me (I’m the guy at the reg desk, or walking around saying hi) and tells me that they’ve already gotten their money’s worth.. ‘Already’, and it’s usually lunch time on day one!

360|iDev Austin is still a ways away, but why wait? Waiting will cost you $100 if nothing else, and it’s not like you’re not gonna have a good time, and get more information from 3 days than you’ll get anywhere else. Go register, worse case you can get a refund if you can’t make it (Make sure it’s before the cut off though!)

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