Here are three things you should do before you go live to get the ball rolling and set you up for a successful launch.
1. Who wants what you have? If you haven’t already imagined your ideal user, do so immediately. Give yourself a target demographic to approach, you can NOT win trying to be the app everyone wants. If you are still answering the questions, “Who would most benefit from downloading this app?” with “Everyone!” you haven’t answered the question. Keep at it until you have a solid niche to approach. We’ve all heard the cliché, it’s hard to read the label when you are in the bottle, and that’s an especially important thing to keep in mind if you are stumped by this question. If you haven’t attended a conference for iPhone developers, this is the stage where you will make progress at a meeting of like-minds.
2: Meet The Press; If your app is relevant, well designed, and has done well in the first round of testing, it’s time to introduce it to the media (please like WWDC and 360|iDev and other conferences are great for this, if the timing works). This includes bloggers, small niche publications. Even the national media likes to highlight an app that is related to a trending subject they are reporting on. It’s time to write (or hire someone to write) a traditional press release. Contact a local reporter that writes about your niche market and let them know what your app has to offer their audience.
3. Talk to the world through your website and blog. It’s very important that you exercise a bit of your inner extrovert in the marketing phase of your app development. You are an expert when it comes to your niche market, and you should position yourself as such by blogging regularly and/or tweeting. It really does make a difference. This move will help you gain credibility too. Include social media in your plan, and keep your branding strategy stable by using the same carefully chosen name and logo for your app throughout all of your platforms.
These three things are a good start. The most important thing to keep in mind. HUSTLE.