post

360iDev – Worth every penny and more

Conference pricing is funny.

You see events that cost over $1000, and think (at least I do) “what will I be getting out of this conference? Will it be worth $1000? Will I be wasting my money?” I especially have those thoughts as someone who doesn’t have a company expense account to draw upon. But even in my days as a cube monkey I felt weird when I’d return from a conference and 1. have to make up what I learned to report back to my boss, and 2. submit expense reports, etc for thousands of dollars of company money.

What about when a conference has an early bird price that takes $550 off the price? I mean the savings in the early bird price is more than the actual cost to attend 360|iDev. I wonder if they think they provide over $1000 in knowledge and networking?

Why do events, with similar formats as 360|iDev cost so much more? They’re “enterprise” I guess is the only explanation. Meaning nothing but they want to milk attendees (who are typically on the company’s dime) for as much as possible. I certainly hope “enterprise” attendees don’t get suckered into this thinking, but looking at conference history, those events with “enterprise” anywhere in their name or description, tack on at least an extra $500 just because.

These events are obviously not aimed at indie developers. Ever wonder if you get 2-3x the value? They’re not 2-3 times the length, or the number of sessions, or anything else that would be a good metric, so what’s the difference?

I know that every attendee or potential attendee has a choice in the events they attend, and I show my gratitude in organizing an awesome event that blows their minds. At least a few times every event, someone walks up to me (I’m the guy at the reg desk, or walking around saying hi) and tells me that they’ve already gotten their money’s worth.. ‘Already’, and it’s usually lunch time on day one!

360|iDev Austin is still a ways away, but why wait? Waiting will cost you $100 if nothing else, and it’s not like you’re not gonna have a good time, and get more information from 3 days than you’ll get anywhere else. Go register, worse case you can get a refund if you can’t make it (Make sure it’s before the cut off though!)

post

360idev – USB Hunt at WWDC is a go!

At the time of this writing Drive 3 is out and about. More will be following today and tomorrow.

They’ll be placed all around (maybe inside?) Moscone. I’ll tweet clues and pictures of their locations.

Special Thanks to Owen Goss, Nathan Eror, Shane Crawford, Chris Adamson, Yadong Liu, Cory Smith, and Saul Mora for the promo codes to some of their awesome apps, and games.

Each drive has a unique code for a free pass to 360|iDev Austin, this November, in addition to 8 promo codes from the awesome developers I mentioned!

This is a great chance for you to get some great apps, and a free pass to the best iPhone Developer conference around.

Can’t find the drives? Not at WWDC? Register now, before the early 100 tickets sell out. They’re already selling fast!

post

360idev – Get your iPhone training on in New York City!

My pals, Julio Barros and Jeff LaMarche, are doing a 3 day hands-on iPhone training class in New York.

It’s 3 days, in New York, with two incredible developers! Check out the course plan here.

Julio and Jeff are both long time speakers at 360|iDev, and great guys. Both far smarter than me :)

If you’re in or around New York, check out this course. You won’t find a better pair to teach you everything you need to know. After all Jeff’s book is one of the best intro to iPhone dev books around.

This will be an excellent way to jump start your iPhone development, and then of course, you can top off your mental tank at 360|iDev Austin! Register now for $499!

post

360iDev – What to do when you arrive

We’re not GDC, or WWDC. There’s no waiting in a mile long line to get in, there’s not sea of thousands to wade through to get your badge.

What there is, is 3-4 people working the registration desk.

You can pick up your badge all day Sunday if you want to avoid the rush. If you can’t make it to Ebay Town Hall until Monday morning, we recommend getting there by 7:30 to avoid missing the keynote by David Whatley of Critical Thought Games (You know, Geo Defense Swarm…)

The registration desk will be broken down into letter groups by Last Name.

Schedules will be printed out and in your bag.

See this post for the shuttle schedule, and general how to get around San Jose information.

Our iPhone app, has a map of Ebay, the complete schedule, and your session survey app.

It’s not too late (but it almost is) to register for 360|iDev! Don’t miss out, register now!

post

360iDev it’s not what you get, but what you take away

We’ve talked about ‘Who attends 360|iDev‘, and I’m sure we’ve covered some of this before too. But I think it bears repeating.
360|iDev, is as much about what you take away, as what you get when you’re there. And NO I don’t mean SWAG.
When you leave 360|iDev on Wednesday you:
  • Leave with new friends. Friends you’ll stay in touch with online in between conferences, and reconnect with at the next 360|iDev
  • Leave with new projects. You met a great developer that you want to collaborate with, and a new game is born! (Just ask Keith and Natalia about teaming up with David Whatley on geoSpark)
  • Leave with new employees/employers. You’re hiring, or looking for work. Odds are good you’ll leave with resumes, or actual new hires/new employers.
  • Leave inspired. You’ll get home, jazzed about new techniques you learned, new concepts you picked up. New ideas you talked about over beers. With a keynote by David Whatley, a Wednesday General Session by Mike Lee, it’ll be heard to walk out uninspired!
  • Leave 6 months ahead of the curve. You’ll get home and start working on things that others won’t be thinking about for months. New libraries that haven’t hit the mainstream yet, new ways of writing code, new frameworks, etc. You’ll be ahead of the pack when they finally catch on to what’s going on.
  • Leave with new apps that just need to be cleaned up and submitted. The Game Jam (Sponsored by Touch Arcade!) is the birthplace of games like Hippo High Dive, Gravity Sling and more. Whether you’re a game developer already or not, attend the game jam. It’s Tuesday night thru Wednesday morning, and you won’t regret it. You’ll leave with more than you came in with Tuesday night, we promise.

As an iDeveloper (You know what I mean.) you have a lot of choices; iPadDevCamp the weekend after, Voices that matter in Seattle, etc. All things being equal, compare what you get from each and see what makes sense for you to attend. If you don’t agree it’s 360|iDev… Let us know. You won’t get as much technical content, community, and fun from any other event, really.

CHeck out the schedule, description of sessions, and of course, the awesome speakers list!

Register now!

post

360iDev Touch Arcade Game Jam

Have a game idea you’ve been saving for when you have the time? Maybe you need to learn cocos2d first to do the game you want. Maybe you have too many other things going on, but the moment you have a few hours, it’s on.

Well, the Touch Arcade Game Jam, is for you :)

Starting Tuesday night, after the evening reception, we’ll be locking (Not really) anyone who wants to into a room at Ebay to crank out code all night long, 12 straight hours, through the night.

Touch Arcade is sponsoring, and will keep you hydrated, fed, and loaded up on Toblerone and Red bull.

When everyone else comes back to Ebay Town hall for the Wednesday General Session (Mike Lee, ya’ll) the Game jammers will be done, and ready to show off their creations.

Whether you’re a game developer right now or not, the game jam is the best place for you to try it out.

3 days to write an app? p-shaw! In Denver we saw something like 15 games demoed. Some made it to the app store shortly after, some are still being worked on for future (soon) release.

Come learn from experienced game developers first hand, in person.
The Game Jam is open to any 360|iDev attendee. Make sure you have a power cord :)

Register now!

post

360iDev – iPad developers conference

Of course, it only makes sense right!

the iPad runs the iPhone OS, so why wouldn’t we give it the attention it deserves? The best part is that we’ve already got sessions about it, which means, 360|iDev San Jose is the first/best place to go to learn about the differences between building games/apps for the iPad vs. the iPhone.

Several speakers have and are updating their sessions to address the iPad, Kendall is hosting a panel on Wednesday all about the iPad. (This isn’t like panels at other events, where there wasn’t an actual iPad present)

The iPad definitely represents the next step in the iPhone OS, and Apple’s mobile computing strategy, and app and game developers are chomping at the bit to release their wares for this awesome new device.

Get your iPad April 3rd, come to 360|iDev to unlock it’s potential.

Register now! Don’t miss the developer conference that will super charge your career! Register now!

post

360iDev – Who attends 360idev?

360|iDev, since it’s beginning has attracted an awesome mix of people.

The first conference in 2009, had several sessions, including a sunday Hands-On about Jailbreaking, and what you can do in the jailbroken environment. We also had tons of people who had just put 1 or 2 apps in the store, we had a few folks who had already gone full time, whether as indie developers for hire, or running their own agency, building iPhone apps for companies big and small. We had authors and more in attendance. Mike Lee talked about the Apple community, and why it’s so awesome. We had sessions on how to market your app, what you need to watch out for legally and more.

Then in Denver, we noticed a shift, seeing more indie game developers in attendance. Keith and Natalia keynoted, David Whatley, an awesome late addition talked about being successful in the iPhone game space. Matt Drance formerly of Apple kicked off the conference, with an incredible keynote. We had developers talking about game design and development, being successful in the app store, making a living. We had developers talking about integrating push, getting crazy with OpenGL ES,  Core Data, Core Animation, and more. We also saw the first Game Jam take place, developers spent the night churning out games. Presenting them on Wednesday. Several are in the app store now.

Were seeing the same thing as we plan for San Jose 2010 (You should register). We’re seeing tons more successful developers talking about how to succeed, how to rock the app store, even how to rock the app store with out being a “Smash hit”. We’ve got sessions that are sure to blow your mind, and be worth more than the price of admission, just for those 80 minutes. The Game Jam is back, sponsored by Touch Arcade, Aurora Feint is holding a Game Bar, to highlight games using Open Feint and talk about the added coolness of using OF in your games. We’ve got sessions, on marketing, running your business, advertising, and more.

360|iDev has proven to be an incredible mix of technical sessions, unlike any you’ll see at other events, and business and design sessions that will inform and inspire.

So to answer the question, who attends 360|iDev? Everyone.

  • Developers who want to be a success in the App Store.
  • Developers who want to hear about what the rest of the world will be talking about in 6 months
  • Developers who want to level up their skillset
  • Developers who want to meet other developers, and share experiences, and a beer.
  • People looking for work (3 people who’ve spoken at 360|iDev, have been hired by Apple, coincidence? Probably, but who knows), indies looking for projects, people looking to hire developers, etc.
  • People who are already a success, making their living from apps in the App Store
  • Authors of THE books you’re reading to learn iPhone Development
    • From Manning, O’Reilly, and Apress
  • People with new projects and products to announce!
    • Where better to announce iPhone specific things than to a very targeted group of people.
  • People who want to connect with the iPhone developer community. Not the hobbyist community, not the authors for x publisher community, THE iphone developer community. The people doing it daily, making and selling apps. The people who eat, sleep and breath iPhone development.

The short answer is, the people who attend 360|iDev…

Want to make a nice living in the App Store. (Originally it was “Want to get rich on the App Store”, but I toned it down)

Want to get hired by Apple.

:)

Do yourself and your career a favor, be in San Jose April 11-14th for 360|iDev! Register now!

post

360iDev – In Pictures

I posted about what you do and don’t get, and we’ve done more posts than I can count on the overall vibe, and the parties etc. So I wanted to take a minute to just post some pictures of the past 360|iDev events. I grabbed these off of flickr. The technical content you get at 360|iDev is beyond compare, truly, feel free to ask anyone who’s attended, but that’s just part of the story. The rest is the community of  iPhone developers geeking out, sharing stories, code, forming companies, finding work, etc.

post

What you won’t see or get at 360iDev

It occurred to me, that it might be a good idea to make it clear what does/doesn’t happen at 360|iDev for those who might not know.

  • There are little to no marketing sessions. When we have sponsored sessions, we try to make that as clear as possible, so you know what you’re getting.
  • There is not a speaker green room. You’ll have the same access to speakers as anyone else. They’re hanging out, attending sessions etc. No Pre modonnas here (aside from Wiskus LOL), and if there are, they still can’t hide.
  • There are speakers who want to be there. Our speakers aren’t paid to be there (well, we do cover hotel room, but that’s it). We don’t invite celebrities or treat one speaker better than the rest, etc. If they’re on the schedule it’s because their topic was awesome, and they wanted to present it.
  • There is not such a large group of people that you feel like a tiny fish in a big massive pond.
  • There is no WebOS, or Android. I’m sure they’re great, we don’t hate those technologies, but they have no place at a conference for iPhone Developers
  • There are no private parties that you’re not welcome to attend. There’s 1 party each night, everyone is welcome!
  • There are 40 sessions focusing on iPhone OS development. (i.e. iPod Touch, iPhone, and iPad. That’s it, no Mac desktop development, nothing else)
  • There are no extra fees to attend. Sunday Hands-on Training – Free to all attendees. Parties at night – included in the price (actually sponsored)

If you haven’t registered for 360|iDev, you’re missing out. This is a quote from past speaker Jake Behrens, “@360iDev Thank you! The conference put my life in a direction I never imagined I’d be in. You rock!

That’s high praise and exactly what we’re trying to do. We want to be an event where great things can and do happen, and we think we do a pretty good job of that :)

Register now!