Internationalization is a strange beast to be sure. On the one hand, you want to make the best app with world-wide appeal. On the other, you’ve likely only mastered 1 language. Even if you know 2 or 3 languages, you still fall short from covering the gambit.

Here’s the description from Chuck and Judith‘s session entitled “Internationalizing your apps”,

Want more sales outside of the USA, but don’t know where to start? I will show you the ins and outs of each step that must be taken and give guidelines on what you can do to be sure your apps feel local to everyone around the world, including text, images and the interface itself. You will get step by step instructions on how to internationalize any application. Also learn about the language limitations in App Stores around the world and a nice way to find the right translators for your apps.

The world is your stage and these two speakers will insure you can rock it.  Chuck and Judith both live in Germany, with Chuck originally hailing from the States.  In my book, that offers them a bit more street cred in their talk.  Don’t pretend your native language is the only important one out there, because in a global economy you can bet it isn’t.

Register now to grab 1 of the 12 remaining $360 tickets.  Surely, once you’ve conquered internationalization, the new app sales will reimburse you that $360.  Even if you drag your feet and buy after the price increase, world market sales can surely gross $499.  Like the saying goes, “They may not know me in America, but I’m BIG in Japan!”